Case Study: Workato boosts lead conversion and meetings with Chili Piper

How Workato Converts 75% of Their Qualified Inbound Leads

Workato, an application integration and workflow automation company, was looking to improve the conversion of its inbound leads. Before using Chili Piper, their scheduling and routing process was complex, and their qualified lead conversion rate hovered around 40–55%.

By implementing Chili Piper, Workato was able to route leads by zip code, instantly book meetings with the right rep, and improve show rates with Slack-based follow-up alerts. Chili Piper helped boost booked demos by 50%, raise conversion rates to 75–80%, and drive a 10–15% increase in revenue.

Workato

Inwoo Song

Director of Growth