Case Study: Grow boosts demo scheduling by 75% with Chili Piper

How Grow Used Chili Piper to Improve MQL to Demos Scheduled by 75%

Grow used Chili Piper to improve its demo-request process. The marketing team at Grow wanted to increase the number of demo requests that turned into scheduled demos and make the buying experience easier for prospects.

Using Chili Piper, Grow enabled buyers to self-schedule demos immediately after submitting a request, cutting the number of scheduling steps by more than half. This helped Grow raise demos scheduled from 40% to 70%, a 75% improvement, while also allowing the team to use dashboard insights to reduce underperforming paid channels and improve lead quality.

Grow

TJ Nokleby

Director of Marketing