Case Study: ChowNow boosts inbound conversion 4x with Chili Piper

How ChowNow Used Chili Piper to 4x Their Inbound Conversion Rate

ChowNow, a company led by VP of Growth Neil Rongstand, needed a better way to follow up on inbound leads and get meetings onto sales reps’ calendars. Before using Chili Piper, their average speed to lead for inbound meeting requests was about a week, and reps sometimes got busy and forgot to follow up altogether.

ChowNow implemented Chili Piper on its demo request page to automatically route leads to the right AE or SDR and let prospects book meetings instantly. With Chili Piper, ChowNow increased its inbound close rate by 4x for meetings booked through the platform, while also lowering the effort and cost to acquire those leads.

ChowNow

Neil Rongstad

Vice President of Growth