Case Study: Fullbay doubles chat-influenced closed MRR with Chili Piper Chat AI

Fullbay doubles chat-influenced closed MRR with Chili Piper Chat AI

Fullbay, a cloud-based shop management software company, faced a major gap in their inbound lead generation. As noted by their CMO, Matt Stone, their website chat was often unstaffed after hours and during busy periods, turning potential buyer interest into negative experiences. To capture this lost pipeline without adding headcount, they turned to Chili Piper, specifically implementing its Chat AI product.

The solution involved integrating Chili Piper's Chat AI to engage website visitors 24/7. After hours, the AI would automatically converse with prospects and book meetings. During the day, it handled overflow alongside human agents. This implementation, part of their broader Chili Piper workflow engine, immediately delivered results. Fullbay more than doubled its chat-influenced closed MRR and achieved its best chat-influenced MRR month in over a year following the full launch.

Fullbay