Case Study: Athena reassigns a full day of demos in 5 minutes with Chili Piper

Athena reassigns a full day of demos in 5 minutes with Chili Piper

Athena, a professional services company providing AI-equipped executive assistants, faced operational strain from manually managing over 1,000 inbound leads monthly with Calendly. Their system required daily manual adjustment of rep priorities and a chaotic, multi-step process for reassigning demos, which became critically risky when a snowstorm suddenly took multiple sales reps offline. To solve this, they turned to the vendor Chili Piper and its Concierge product for intelligent scheduling and routing.

By implementing Chili Piper, Athena automated its lead routing and enrichment, allowing RevOps to reassign a full day of snowstorm-affected demos in just five minutes while preserving sales credits. The solution gave the revenue team direct ownership, making changes five times faster, and enabled sophisticated routing rules that improved win rates for enterprise leads. Chili Piper provided the reliable, scalable infrastructure that turned a potential disaster into a mundane task, securing Athena's high-velocity sales motion.

Athena