Case Study: uRide achieves rapid student membership growth with Chief Outsiders

uRide triples student memberships in 30 days with Chief Outsiders

uRide, a new app-ordered car service for university students, faced the challenge of launching a superior transportation solution with little funding for brand awareness. They needed to compete in small college towns where existing cab and ride-sharing services were unreliable, expensive, and often perceived as unsafe. Chief Outsiders was engaged to help plan and execute the launch strategy.

Chief Outsiders counseled uRide to begin with a single test market to demonstrate proof of concept and ROI. They found an ad agency to develop a targeted launch campaign for students and parents and managed the implementation program. The results were significant: uRide tripled student memberships within the first 30 days, secured second-stage financing from investors to expand to new markets, and landed a new technology partner. Chief Outsiders' strategy provided the foundation for successful growth.

uRide