Case Study: TurnTo achieves stronger growth positioning with Chief Outsiders

TurnTo rebuilds marketing in 3 months with Chief Outsiders

TurnTo, a provider of customer-generated content solutions for online retailers, faced the challenge of integrating new products into its brand and shifting its message from a single product to a full suite provider. They needed to expand their marketing capabilities but were not ready to hire a full-time CMO. Seeking high-level talent, owner and CEO George Eberstadt turned to Chief Outsiders for their fractional CMO services.

Chief Outsiders provided an experienced marketing executive who rebuilt TurnTo's marketing team, developed a new messaging strategy, and created a tactical marketing plan. This included new outbound content, a revamped website, and marketing automation infrastructure. As a result, TurnTo was successfully repositioned as a suite provider and is now positioned for rapid growth with increased marketplace awareness, more inbound leads, and boosted sales.

TurnTo