Case Study: Trystar achieves post-acquisition revenue growth with Chief Outsiders

Trystar narrows 80 markets to 3 with Chief Outsiders to drive post-acquisition growth

Trystar, a manufacturer of power distribution equipment, faced the challenge of identifying the most attractive market opportunities for growth following its acquisition by a private equity firm. Their new CEO engaged the services of Chief Outsiders, specifically CMO Dawn Werry, to develop both immediate and long-term revenue growth strategies.

Chief Outsiders implemented a comprehensive solution, beginning with a rapid assessment that narrowed 80 potential markets down to three key focuses for 2020. This was followed by the creation of a detailed five-year strategic plan. The results were significant; the short-term strategy helped mitigate pandemic-related losses by driving growth in new markets. The engagement put Trystar on an aggressive path to exceed its revenue and earnings goals, with the vendor's strategic guidance enabling the company to pivot effectively and think differently about its growth.

Trystar