Case Study: The Karis Group restores growth with Chief Outsiders

The Karis Group restores growth and saves customers over $24MM per year with Chief Outsiders

The Karis Group, a healthcare services company specializing in patient advocacy and bill mediation, faced a challenge with stagnating sales due to an unclear strategic focus between two competing products. Their CEO, Mike Martin, engaged the services of Chief Outsiders after meeting Principal and CMO Pete Hayes to address this growth trajectory issue.

Chief Outsiders provided strategic advisory services, facilitating work sessions that led to a repositioning and rebranding of a key product. This streamlined focus allowed The Karis Group to reverse declining revenues and exceed sales targets. The vendor's guidance provided a crucial infusion of marketing intelligence that restored the company's growth.

The Karis Group