Case Study: TengoInternet achieves profitable growth with Chief Outsiders

TengoInternet boosts pipeline and grows 10% market share with Chief Outsiders

TengoInternet, a provider of Wi-Fi networks for RV resorts and outdoor hospitality venues, faced a challenge with broadly targeted marketing that limited its market growth. The company engaged Chief Outsiders and CMO Rex Bull to develop a focused strategy and messaging to better identify and reach their ideal customers within a vast market of over 13,000 potential venues.

Chief Outsiders helped TengoInternet by profiling their ideal customer, repositioning the brand, and creating an integrated marketing plan aligned with specific segments. This focused approach resulted in above-average lead generation and a robust sales pipeline. The company was put on track to achieve its aggressive 2015 goals and longer-term growth targets, solidifying its market leadership in outdoor Wi-Fi.

TengoInternet