Case Study: TBConsulting achieves predictable, scalable growth with Chief Outsiders

TBConsulting transforms Random Acts of Marketing into 15-20 leads in 4 weeks with Chief Outsiders

TBConsulting (tbc), a technical and business consulting firm, was struggling with ineffective and uncoordinated marketing efforts that failed to generate leads and revenue growth. Despite engaging multiple marketing agencies, the company suffered from what Chief Outsiders termed "Random Acts of Marketing," lacking a cohesive strategy. Leadership sought a process to jumpstart scalable growth and engaged Sharon Spooler, a Fractional CMO from Chief Outsiders.

Chief Outsiders implemented a comprehensive growth strategy, which included conducting market research, overhauling messaging and positioning, and building a scalable marketing platform with a defined budget and metrics. They hired a new marketing director and engaged the right agency partners. This solution transformed tbc's marketing into a fully functioning engine for growth, resulting in a dramatic uptick in lead generation, website visitors, and a pipeline of 15-20 new leads within weeks. Chief Outsiders set tbc on a path to predictable, scalable growth and exceeding its revenue goals.

TBConsulting (tbc)