Case Study: Steffes expands into new markets with Chief Outsiders

Steffes expands into new markets in 6 months with Chief Outsiders

Steffes, a North Dakota-based manufacturer of engineered industrial solutions, sought to expand beyond its traditional markets but lacked a clearly defined brand and internal marketing strategy. To address this challenge, Steffes engaged the services of Chief Outsiders, specifically their fractional CMO expertise through Dennis Bailen, to help define their brand and create a growth plan.

Chief Outsiders conducted extensive market research and worked closely with the Steffes team to develop a new brand promise and tagline: "Customer Focused. Solution Driven. Field Proven." This provided a unified message and strategy. As a result, Steffes successfully evolved into a market-oriented company, built its own corporate marketing department, and began securing contracts in new geographic markets both in the US and internationally.

Steffes