Case Study: Southside Market boosts sales and expands locations with Chief Outsiders

Southside Market boosts sales and opens a 2nd location with Chief Outsiders

Southside Market, the oldest BBQ joint in Texas, faced slowing sales growth as trendy new competitors emerged. They engaged the consulting firm Chief Outsiders to help shift from being a special occasion restaurant to a regular weekly stop for customers and to create a marketing engine to support expansion into new markets.

Chief Outsiders developed a strategy to update consumer perceptions by highlighting "What's New" at Southside Market, including a new restaurant opening, new products, and expanded grocery store distribution. This solution successfully boosted sales across all channels, led to the successful opening of a second location, and paved the way for a third.

Southside Market