Case Study: Service Objects achieves high growth while preserving core values with Chief Outsiders

A Chief Outsiders Case Study

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Service Objects achieves 64 NPS and 500 million records verified with Chief Outsiders

Service Objects, a leader in the data validation industry, faced the challenge of improving its marketing results to support high growth without compromising its core company values. After trying an internal approach with several marketing directors, founder and CEO Geoffrey Grow engaged the fractional CMO services from Chief Outsiders to find a solution.

Chief Outsiders provided a fractional Chief Marketing Officer who helped the team reduce organizational stress and identify key priorities. The solution implemented by Chief Outsiders delivered outstanding performance, including an industry-leading Net Promoter Score of 64 and the verification of over 500 million contact records. Working with Chief Outsiders allowed Service Objects to significantly improve its numbers while successfully preserving its company culture.


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