Case Study: Rectangle Health achieves a compelling new brand identity and growth roadmap with Chief Outsiders

Rectangle Health targets $XXM growth by 2020 with Chief Outsiders

Rectangle Health, a healthcare payments technology company, faced the challenge of accelerating growth for its Enterprise Division after receiving a private equity investment. The company lacked a formal marketing organization and needed a comprehensive strategy to prioritize opportunities and build a new brand identity. They engaged the services of Chief Outsiders for its marketing expertise.

Chief Outsiders' CMO, Andrea Overman, developed a detailed growth strategy and roadmap for Rectangle Health. This included extensive market research, a new brand identity, an integrated marketing plan, and the tools needed for a new sales team. The solution positioned the company for significant growth, with early numbers indicating it was on track to meet its revenue objectives. The CEO stated the engagement was an "A+ experience" that took a "huge weight off his shoulders" and allowed the internal team to focus on execution.

Rectangle Health