Case Study: QueBIT expands into new markets with Chief Outsiders

QueBIT boosts webinar attendance by 2,000% with Chief Outsiders

QueBIT, a business analytics consulting firm, faced the challenge of expanding beyond its established base of IBM customers. To grow into new markets, they needed to reposition their brand and develop a strategic marketing plan, so they engaged the services of Chief Outsiders.

Chief Outsiders implemented a comprehensive repositioning and rebranding strategy for QueBIT. This included developing clear messaging, updating marketing tools, and launching a lead generation program. The solution was highly successful, resulting in a 2,000% improvement in webinar attendance and establishing QueBIT as a leader in its space.

QueBIT