Case Study: Purview achieves enterprise market leadership with Chief Outsiders

Purview grows ARR 33% YoY with Chief Outsiders

Purview, a healthcare software company that helps providers securely organize and share medical records, faced significant challenges in transforming its business to appeal to larger enterprise clients. Previously focused on a small-scale, highly competitive market, the company needed to overhaul its marketing, sales cycle, and brand to effectively penetrate a new segment. To accelerate this transformation, Purview engaged the services of Chief Outsiders, specifically their fractional CMO offering.

Chief Outsiders' fractional CMO, Jennifer Apy, implemented a comprehensive growth strategy for Purview. She infused best practices, prioritized marketing activities, refined the brand story, and developed an effective go-to-market strategy. This solution established Purview as a market leader in its targeted niche. The measurable results were substantial, with annual recurring revenue increasing by 33% year-over-year. The company also closed two major enterprise clients and built its largest-ever sales pipeline, crediting Chief Outsiders for providing the right talent at the right time to generate long-term growth.

Purview