Case Study: Precision Work, Inc. boosts marketing control and dealer momentum with Chief Outsiders

Precision Work boosts dealer co-op fund utilization with Chief Outsiders in 5 months

Precision Work, Inc. (PWI), a family-owned distributor of professional lawn care equipment, faced a challenge with ineffective manufacturer marketing programs and underutilized dealer co-op funds. Seeking marketing depth and innovation, PWI engaged Chief Outsiders and their fractional CMO services to develop a new strategy that would boost brand awareness and generate quantifiable results.

Chief Outsiders' CMO developed an integrated marketing strategy for PWI, which included a new logo, updated materials, a responsive website, and a targeted co-op program with performance tracking. This solution provided increased control and measurable outcomes, reinvigorating the entire company with renewed enthusiasm. The measurable impact included a goal to double the utilization of dealer co-op funds and the creation of a solid foundation for future sales growth.

Precision Work, Inc.