Chief Outsiders
96 Case Studies
A Chief Outsiders Case Study
PIXO VR, a company pivoting from entertainment to enterprise virtual reality training, faced the challenge of effectively communicating its new offering's value to the market. As a startup with limited resources, it lacked a cohesive marketing strategy and was struggling to generate inbound leads. To address this, PIXO VR engaged the fractional CMO services of vendor Chief Outsiders.
Chief Outsiders' fractional CMO developed a comprehensive brand strategy and messaging for PIXO VR, which included new website content, targeted lead generation programs, and PR campaigns. This solution successfully more than quadrupled the company's monthly inbound leads, transforming them from just a few to over twenty solid leads per month from major Fortune 1000 companies and resulting in significant sales opportunities.