Case Study: People Element achieves 25% annual revenue growth with Chief Outsiders fractional leadership

People Element grows revenue 25% YoY with Chief Outsiders

People Element, an HR SaaS company focused on employee surveys, faced significant challenges with its marketing function and the need to build a predictable revenue engine for its new product. Lacking internal expertise, the company engaged Chief Outsiders for a marketing assessment and to provide a Fractional CMO service to address these weaknesses.

Chief Outsiders' Fractional CMO, William Collins, developed and implemented a strategic marketing growth plan from scratch, building out the department's infrastructure and lead-generation engine. The solution included new messaging, a revamped tech stack, and a trained internal team. As a result, People Element achieved a 40% increase in qualified leads and 25% year-over-year revenue growth, more than doubling its revenue since 2020.

People Element