Case Study: Outside Financial Launches Its Auto Loan Platform with Chief Outsiders

Outside Financial readies for launch in 2017 with Chief Outsiders

Outside Financial, a fintech startup aiming to improve the auto loan experience, had a promising idea but lacked the necessary marketing expertise to validate and launch it. To fill this skillset gap, CEO Jon Friedland engaged Chief Outsiders and their fractional CMO service, specifically working with Sharon Spooler.

Chief Outsiders provided a comprehensive solution, guiding the startup from idea to launch. Sharon Spooler directed market research, validated the business strategy, and crafted the brand, messaging, and go-to-market plan. She also leveraged the Chief Outsiders network to provide resources for website design, SEO, and operations. As a result, Outside Financial was equipped with a sharp, focused strategy and all the necessary processes to successfully launch its platform.

Outside Financial