Case Study: OnRamp achieves a 300% increase in qualified sales leads with Chief Outsiders

OnRamp boosts qualified sales leads 300% with Chief Outsiders

OnRamp, a secure data infrastructure provider for medium-sized companies in regulated industries, faced the challenge of building a more repeatable and predictive marketing engine to generate qualified sales leads. They partnered with Chief Outsiders and CMO Matt Benner to better integrate their marketing and sales processes to reach educated buyers who form impressions before direct contact.

Chief Outsiders implemented a holistic go-to-market plan that provided full transparency into the marketing and sales pipeline. This included creating new lead qualification steps, a common vocabulary, and data-driven processes. The solution delivered by Chief Outsiders resulted in a 300% uptick in qualified sales leads and a 40% reduction in marketing cost per sale compared to their initial plans.

OnRamp