Case Study: OMEGA Engineering accelerates growth and improves marketing ROI with Chief Outsiders

OMEGA Engineering accelerates growth in 9 months with Chief Outsiders

OMEGA Engineering, a global manufacturer and distributor of industrial sensors and instrumentation, needed to better understand its customer base to improve marketing ROI and navigate a period of significant leadership transition. To address this challenge, the company initially engaged Chief Outsiders and its CMO, Yvonne Brown, for a customer insights project.

Chief Outsiders provided a highly flexible solution, beginning with a targeted consulting project that expanded into Yvonne Brown serving as the interim Chief Marketing Officer. She led strategic planning, managed an 85-person department, and implemented immediate improvements. The agility of Chief Outsiders allowed them to seamlessly bring in additional experts to meet tight deadlines. As a result, OMEGA strengthened its marketing infrastructure, improved ROI on advertising spend, and filled a critical leadership gap without losing momentum, ultimately leading to the successful hiring of a permanent CMO.

OMEGA Engineering