Case Study: MainStreet America drives future growth with Chief Outsiders

MainStreet America drives traffic and accountability with Chief Outsiders after reaching 50,000+ visitors

MainStreet America, a destination site and physical showcase for home design and remodeling, faced the challenge of communicating a simplified marketing message due to its vast array of offerings. To strengthen marketing discipline and create a growth strategy, the company engaged the services of Chief Outsiders, specifically bringing in Clay Spitz to act as a strategic advisor and marketing coach.

Chief Outsiders implemented a data-driven strategy to simplify messaging and drive visitor traffic. The solution included new business management processes for accountability, customer feedback systems for continuous improvement, and a redesigned partner marketing program. As a result, MainStreet America gained an integrated communications strategy and a more effective program for generating productive leads for its vendor partners.

MainStreet America