Chief Outsiders
96 Case Studies
Case Study: La Comunidad Hispana achieves sustainable growth and broader community reach with Chief Outsiders
A Chief Outsiders Case Study
La Comunidad Hispana boosts growth and serves 91% Hispanic clients with Chief Outsiders
La Comunidad Hispana, a community-based nonprofit serving low-income residents in Pennsylvania, faced a challenge in meeting a federal mandate to double its client base. Its strong Hispanic branding was inadvertently limiting its appeal to non-Hispanic residents, and its financial sustainability relied heavily on a small group of aging donors. To address this, they engaged Chief Outsiders and CMO Yvonne Brown for strategic marketing and branding assistance.
Chief Outsiders recommended a comprehensive rebranding and strategic shift to become more inclusive and attract insured, non-Hispanic clients to help subsidize care for the uninsured. The solution involved changing the organization's name, transforming its internal culture to be multicultural, and launching a new promotional campaign. This strategy by Chief Outsiders positioned the organization to better fulfill its mission and secure its long-term financial viability.
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