Chief Outsiders
96 Case Studies
A Chief Outsiders Case Study
Kings III of America, Inc., a provider of emergency telephone monitoring, faced the challenge of launching its innovative SoloProtect lone worker safety solution into the US market. Lacking experience in new product launches, the company engaged Chief Outsiders for its expertise to develop a strategy to grow recurring revenue from this new offering.
Chief Outsiders developed a comprehensive product launch strategy that included market research, targeted messaging, and a detailed marketing plan. This solution successfully grew SoloProtect's revenue from $0 to $1 million in recurring revenue within 18 months. The engagement also contributed to staff development, with the internal team effectively applying the new skills across the company.