Case Study: Jefferson Dental triples marketing ROI with Chief Outsiders Fractional CMO

Jefferson Dental cuts marketing costs by two-thirds with Chief Outsiders

Jefferson Dental, a network of 60 dental offices in Texas, was spending heavily on marketing with an unclear return on investment. Their private equity owners brought in Chief Outsiders to provide a Fractional CMO, Jon Rice, to conduct a complete marketing refresh and create greater efficiency.

Chief Outsiders' Fractional CMO embedded with the team, challenged marketing assumptions, mentored an internal director, and refined the business model. The solution implemented by Chief Outsiders resulted in Jefferson Dental cutting its marketing spend by two-thirds while maintaining the same results, tripling its marketing ROI and delivering significant bottom-line savings.

Jefferson Dental