Case Study: Integrated Geophysics Corporation Repositions for Growth with Chief Outsiders

Integrated Geophysics Corporation triples website traffic with Chief Outsiders

Integrated Geophysics Corporation (IGC), a Houston-based oil and gas exploration services firm, faced declining revenue due to a slumping industry and an aging client base. Their challenge was to reposition the company to appeal to a younger, digitally-oriented generation of decision-makers. IGC's president, Corine Prieto, engaged the services of Chief Outsiders for marketing strategy after previous efforts with other professionals had failed to produce results.

Chief Outsiders implemented a comprehensive marketing plan to rebrand IGC as a leading-edge technology firm. The solution included a website redesign, the development of industry-specific mobile apps including a popular glossary, and the creation of training webinars. The results were significant, with website traffic tripling, press releases generating tens of thousands of impressions, and the new app receiving hundreds of downloads with five-star reviews. Chief Outsiders also helped establish a new, perpetual revenue stream through on-demand webinars.

Integrated Geophysics Corporation