Case Study: Infocast boosts customer engagement with Chief Outsiders

Infocast boosts website inquiries 100-fold with Chief Outsiders

Infocast, a company that organizes specialized B2B conferences, sought to update its marketing strategy and better leverage its extensive customer data to drive growth. They engaged Chief Outsiders and worked with their fractional CMO, Sharon Spooler, to gain the necessary data analytics and marketing strategy expertise.

Chief Outsiders implemented a comprehensive solution that included a complete database overhaul, staff training, and a new content marketing strategy. This enabled Infocast to understand its customers better and shift to a mix of inbound and outbound marketing. The results were significant, including a 100-fold increase in website inquiries and projected growth in meeting attendance. Infocast also reported improved staff morale and cross-department collaboration.

Infocast