Chief Outsiders
96 Case Studies
A Chief Outsiders Case Study
HBS Solutions, Inc., an energy efficiency solutions provider, faced a challenge scaling its business as its president lacked the bandwidth to manage sales while maintaining client relationships. The company also lacked formal sales processes and a proper CRM system. Following a recommendation, HBS Solutions engaged Chief Outsiders and their fractional CSO service to address these growth obstacles.
Chief Outsiders' fractional CSO, Aaron Gutowski, immediately began selling while building a new sales department from the ground up. The solution involved implementing the HubSpot CRM, establishing sales processes, and hiring and training a full-time sales team. As a result, HBS saw immediate sales, closing deals within the first month. After six months, the sales pipeline reached $200,000, significantly reducing dependency on partner referrals and positioning the company for scaled growth, all while minimizing risk and cost compared to a full-time executive hire.