Case Study: Hanson Lab Solutions doubles revenue with Chief Outsiders

Hanson Lab Solutions doubles revenue 100% in one year with Chief Outsiders

Hanson Lab Solutions, a manufacturer of laboratory furniture and casework, sought to accelerate its growth and update its market image. To achieve this, the company engaged Chief Outsiders and utilized the services of a fractional CMO to elevate its marketing to the next level.

Chief Outsiders implemented a comprehensive solution that included a complete rebrand to Hanson Lab Solutions, new messaging, a website revamp, and the implementation of a lead generation system. As a result, Hanson achieved 100% year-over-year growth, doubling its revenue from $12 million to $25 million in one fiscal year and positioning itself for continued expansion.

Hanson Lab Solutions