Case Study: Griffin Fluid Management achieves scalable growth with Chief Outsiders

Griffin Fluid Management builds a scalable marketing engine in 10 months with Chief Outsiders

Griffin Fluid Management, a long-established industry leader in dewatering and fluid management, needed to modernize its marketing to support expanded services and private equity growth goals. The company lacked a formal marketing function and its messaging failed to communicate its full value. On a recommendation from its private equity partners, Griffin engaged Chief Outsiders and their fractional CMO service.

Chief Outsiders' fractional CMO built a complete marketing function from the ground up, executing a comprehensive brand rebuild, modernizing digital channels, and establishing scalable processes and infrastructure. This solution provided Griffin with a fully operational marketing engine and improved market alignment. As a result, Chief Outsiders helped establish a foundation for accelerated growth, with the company forecasting a double-digit percentage top-line improvement for the year.

Griffin Fluid Management