Case Study: a global hotel portfolio brand achieves 1-point market share growth with Chief Outsiders

Global Hotel Portfolio Brand grows market share 1 point with Chief Outsiders

The customer, a global hotel portfolio brand, faced the challenge of losing market share, particularly among millennial travelers, to more modern competitors. Their once-differentiating consistent service had become an industry standard. To reverse this trend and re-energize its customer base and employees, the brand engaged Chief Outsiders for strategic marketing leadership.

Chief Outsiders' solution was to reposition the brand around a core value of "performance," aligning all operations and marketing to enable guests' performance while traveling. This was executed through an integrated campaign that included high-impact events and targeted media. The effort resulted in a re-energized workforce and directly contributed to a 1-percentage point gain in market share, as measured by RevPar, in a hyper-competitive marketplace.