Case Study: GKN Additive (Forecast 3D) boosts leads and pivots fast with Chief Outsiders interim CMO support

GKN Additive (Forecast 3D) boosts leads 26% and sells $1M in new products with Chief Outsiders

GKN Additive (Forecast 3D), a global leader in additive manufacturing, faced the challenge of building a strategic marketing organization after its acquisition. Their previous efforts resulted in unmeasured, random marketing acts and a misalignment between sales and marketing. To address this, they engaged Chief Outsiders for a fractional CMO service.

Chief Outsiders provided an interim CMO who led a quick pandemic pivot into healthcare manufacturing, generating over $1 million in new sales. The vendor then refocused on the original strategy, implementing a new marketing plan that drove a 26% year-over-year increase in leads and helped assemble a new marketing team. Chief Outsiders delivered measurable ROI and accelerated the company's marketing capabilities.

GKN Additive (Forecast 3D)