Case Study: Endeavor triples brand awareness and expands into 13 counties with Chief Outsiders

Endeavor triples brand awareness and gains 10% market share with Chief Outsiders

Endeavor, a telecommunications company that was formerly a rural co-op, faced the challenge of introducing its new gigabit-speed internet service to prospective customers with little awareness of the brand. Chief Outsiders was engaged to help heighten awareness in new expansion areas and drive interest in the complex new technology.

Chief Outsiders implemented a highly targeted marketing strategy, rebuilding the Endeavor brand around a "Technology Teachers" positioning. The solution included a geographically-concentrated campaign using local outdoor boards, direct mail, geo-fenced digital ads, and a revamped website. This approach tripled brand awareness and enabled successful launches into new territories, resulting in 10% market share gains and an expansion from 1 county to 13 counties of operation.

Endeavor