Case Study: Dutch Valley Foods drives targeted growth with Chief Outsiders

Dutch Valley Foods grows bulk food distribution across 29 states with Chief Outsiders

Dutch Valley Foods, a family-owned bulk foods distributor, faced increased competition and margin pressures, challenging its purpose-driven growth model. To address this, CEO Matt Burkholder engaged the services of Chief Outsiders, specifically CMO and Partner Gary Fassak, to help develop a clear and focused growth strategy.

Chief Outsiders embedded with the leadership team to conduct market research and analyze sales data, leading to a refined strategy focused on channel expansion and product targeting. This partnership resulted in a company-wide embrace of the new direction, leading to increased sales in 2017 and a stronger operational connection to the company's core mission.

Dutch Valley Foods