Case Study: Demco achieves stronger software growth and lead generation with Chief Outsiders

DEMCO accelerates software growth in 9 months with Chief Outsiders

DEMCO, a long-standing provider of library supplies and furniture, faced a challenge in growing its newly acquired software division, Evanced Solutions. The company needed to adapt its marketing strategy to the software business, improve its product offerings, and accelerate lead generation amidst increasing competition. To address this, DEMCO engaged the fractional CMO services of Chief Outsiders.

Chief Outsiders' CMO, Sean Klunder, implemented a comprehensive strategy that included competitive analysis, product development, and new packaging and pricing. This effort resulted in significantly improved software products, the development of a key market segment for room and event management, and a jump-start in lead generation. The partnership also established a foundational marketing structure that created internal growth opportunities for DEMCO personnel.

DEMCO