Case Study: Cytracom doubles partner recruitment with Chief Outsiders

Cytracom more than doubles partner recruitment in 6 months with Chief Outsiders

Cytracom, a provider of an enterprise-grade hosted VoIP platform, faced challenges in growing its nationwide partner network. Despite having a solid technical offering, their Managed Service Provider (MSP) partners were hesitant to sell the solution due to its perceived complexity and risk. Seeking to refine their growth strategy and improve partner production, Cytracom's CEO engaged the fractional CMO services of Chief Outsiders.

Chief Outsiders' consultant recommended a strategy centered on simplification, which included moving to a no-contract service model, refining messaging, and developing a comprehensive partner certification program. This solution made the entire process easier for partners and customers. As a result of working with Chief Outsiders, Cytracom more than doubled its number of partners and saw production more than double within six months. The company also received several industry awards and built a solid foundation for continued growth.

Cytracom