Case Study: Central Bark achieves marketing continuity and growth with Chief Outsiders Fractional CMO support

Central Bark boosts confidence and maintains 95% consumer satisfaction with Chief Outsiders

Central Bark, a national franchise network of dog day care centers, faced a critical challenge when their Vice President of Marketing departed unexpectedly just before their annual franchise conference. CEO Bob Crawford turned to the vendor Chief Outsiders to engage a Fractional CMO service to ensure the continuity of important marketing initiatives and leadership during this transition.

Chief Outsiders provided Jon Rice, a Fractional CMO who was immediately available due to a prior engagement. He stepped in to lead the conference, manage the marketing team and budget, and keep all key projects on track. The solution resulted in a highly successful franchise conference and a great financial quarter for the business. The vendor's support gave the CEO increased confidence that the company was on the right strategic course for growth.

Central Bark