Chief Outsiders
96 Case Studies
A Chief Outsiders Case Study
Call-Em-All, a provider of group messaging services, was experiencing slower-than-expected revenue growth and sought to diversify its client base to reduce risk. During a transition in its marketing leadership, the company engaged Chief Outsiders and their CMO, Paul Sparrow, to help refine its strategy and marketing focus.
Chief Outsiders implemented a three-phase engagement that involved a comprehensive assessment, the development of a new strategic plan, and a smooth handoff to new marketing leadership. The solution narrowed the company's focus to key industries and accelerated its shift to text messaging. As a result, Call-Em-All reduced its revenue risk and achieved a 17% increase in revenue for 2016.