Case Study: Baker Hill achieves a successful rebrand and record sales growth with Chief Outsiders

Baker Hill closes 16 new sales and boosts satisfaction in 8 months with Chief Outsiders

Baker Hill, an industry leader providing technology solutions to financial institutions, faced significant challenges following a carve out and merger. The new company needed to unify its culture, create a marketing strategy from scratch, and refresh its brand for a major trade show launch. To address this, Baker Hill engaged Chief Outsiders to provide an interim CMO service.

The interim CMO from Chief Outsiders built a complete marketing organization, rebranded the company, and implemented fast-start marketing programs. This effort resulted in Baker Hill achieving its best quarterly sales results in three years, closing 16 new sales, and improving client satisfaction during a major data center migration. Chief Outsiders provided the platform for success, leaving Baker Hill poised for future growth.

Baker Hill