Case Study: Art Brand Studios increases D2C revenue with Chief Outsiders

Art Brand Studios boosts D2C revenue 49% with Chief Outsiders

Art Brand Studios, a private equity-owned art publishing company, faced challenges in integrating an acquisition and accelerating growth across its disparate brands and omni-channel distribution. They engaged Chief Outsiders and its CMO, Sandy Barger, to help them better define their marketing strategies and improve data transparency to increase ROI.

Chief Outsiders implemented a comprehensive growth strategy that included rebranding initiatives, SKU optimization, and the launch of a new brand. Sandy Barger introduced new CRM and data aggregation systems, reorganized the product management structure, and improved cross-departmental collaboration. As a result, Art Brand Studios achieved a 49% increase in direct-to-consumer revenue in 2020 and is poised for significant three-year growth, outperforming the industry during the pandemic.

Art Brand Studios