Case Study: Annex Cloud doubles inbound leads with Chief Outsiders

Annex Cloud doubles inbound leads in 3 months with Chief Outsiders

Annex Cloud, a provider of integrated customer loyalty and marketing solutions, sought to accelerate its growth but lacked a repeatable and scalable model for its inbound marketing. The company, which serves major brands like Hewlett-Packard and Bed Bath & Beyond, engaged Chief Outsiders to help solve this core problem and generate more qualified leads.

A fractional CMO from Chief Outsiders implemented a new marketing dashboard with meaningful KPIs and led the inbound team to focus on paid tactics, SEO, and content. This enabled the team to manage long-term execution and maintain accountability. As a result, Annex Cloud doubled its inbound leads in just three months, leading to a continued engagement with Chief Outsiders to expand these efforts into other marketing areas.

Annex Cloud