Case Study: Anguil Environmental Systems achieves 3X planned revenue growth with Chief Outsiders

Anguil Environmental Systems grows revenue by $30 million with Chief Outsiders

Anguil Environmental Systems, an environmental equipment and services provider, sought to accelerate its growth by developing a formal strategy to increase revenue by $10 million. The company faced challenges including inconsistent messaging, a need for sales and marketing integration, and bumpy revenue streams. To address this, they engaged the fractional CMO services of Chief Outsiders, specifically utilizing their Growth Gears methodology.

Chief Outsiders implemented a three-phase engagement based on their Growth Gears approach, which involved gathering customer insights, developing a go-to-market playbook, and piloting new initiatives. The strategy focused on increasing business with major accounts, expanding the high-margin aftermarket service, and creating a new predictive maintenance offering. As a result, Anguil achieved 3x its planned growth, increasing revenue by $30 million and growing to over $70 million in annual revenue.

Anguil Environmental Systems