Case Study: AML RightSource achieves rapid growth with Chief Outsiders

AML RightSource grows leads 10x with Chief Outsiders

AML RightSource, a provider of anti-money laundering compliance solutions, faced challenges in developing a comprehensive marketing strategy to strengthen its brand and drive growth. Despite having a strong client base, the company lacked the internal resources and infrastructure to effectively tell its story and generate leads. They engaged Chief Outsiders and their fractional CMO service to address this need.

Chief Outsiders' CMO developed a strategic marketing plan that included a new website, marketing automation, and a mix of internal and external resources. The solution led to a ten-fold increase in marketing-generated contacts and the securing of a major new client. As a result of implementing the strategy from Chief Outsiders, AML RightSource grew significantly from 450 to 1,000 employees.

AML RightSource