Case Study: Altacrest Capital’s Barton Watch Bands achieves strategic clarity and profitability with Chief Outsiders

Altacrest Capital cuts Barton inventory by 50% with Chief Outsiders

Altacrest Capital, an investment firm specializing in small founder-led companies, faced a challenge with its portfolio company Barton Watch Bands. Barton needed to achieve more profitable growth but lacked strategic marketing expertise and operational discipline, particularly in managing its extensive inventory and e-commerce channels. To address this, Altacrest engaged the fractional CMO services of Chief Outsiders.

Chief Outsiders assigned Fractional CMO Dany Sfeir, whose scope quickly expanded from marketing to overall operations. The solution involved drastically reducing inventory SKUs from 16,000 to 4,800, implementing strict financial accountability, and instilling a disciplined marketing budget. As a result, Chief Outsiders helped Barton cut its required outside cash by 50%, significantly reduce inventory costs, and put the company on a clear and forecasted path to profitability.

Altacrest Capital