Chief Outsiders
96 Case Studies
A Chief Outsiders Case Study
A2B Tracking, a provider of critical asset tracking solutions for the military and aerospace industries, sought to clarify its messaging and focus its marketing efforts to support ambitious growth goals. CEO Peter Collins turned to the expertise of Chief Outsiders to develop a strategic positioning and digital marketing plan.
Chief Outsiders implemented a "military grade" brand strategy and a comprehensive marketing plan for A2B Tracking. This solution doubled lead generation within six months and provided the company with a sharpened focus, enabling more effective execution of its revised marketing strategy.