Case Study: Snack Portfolio Brands achieves 8.7x incremental ROAS and 6.2% sales lift with Chicory

Snack Portfolio Brands drives 8.7x iROAS with Chicory

The customer, Snack Portfolio Brands, a large snack-food company, partnered with the vendor Chicory to promote its cracker and cookie brands during the Super Bowl season. Their challenge was to encourage the use of these snacks in game day spreads and recipes.

Chicory's solution utilized its shoppable Premium In-Line and Pairings ad units on recipe websites, targeting relevant ingredient keywords and game day recipe categories. This strategy allowed shoppers to seamlessly add products to their online cart. The campaign delivered strong results, including an 8.7x incremental ROAS and a 6.2% sales lift. Chicory successfully helped amplify the brand's in-store presence with its online media tactics.

Snack Portfolio Brands