Case Study: Organic Spice Brand drives 4.95x incremental ROAS with Chicory

Organic Spice Brand drives 4.95x iROAS with Chicory

The organic spice brand partnered with Chicory to build awareness for its premium herbs and spices during key spring and Easter cooking moments. Their challenge was to reach consumers planning their grocery lists and holiday entertaining.

Chicory implemented a strategy using its Premium In-Line and Pairings ad units on recipe sites, targeting specific ingredients and seasonal categories. This solution delivered strong results, with Chicory reporting an incremental return on ad spend of 4.95x for the campaign.