Case Study: Good Apple and a national value retailer achieve 672K incremental store visits with Chicory

Good Apple drives 672,361 incremental store visits with Chicory

Good Apple, an independent media and measurement agency, was challenged to help a national discount retailer drive more store traffic during the holidays amid inflation impacting consumer spending. To meet this goal, Good Apple partnered with vendor Chicory and its contextual advertising platform.

Chicory implemented a solution that placed ads for value-focused products alongside seasonal recipe content, reaching shoppers while they were actively planning meals. This strategy delivered 672,361 incremental store visits and a 106% store-visit lift for the retailer. Chicory's approach successfully translated online inspiration into real-world impact.

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